Reaction To Othello By By Julius Lester :: essays research papers

The novel Othello by Julious Lester is one of the most interesting love stories I have ever read. Iago the greatest villain of all times plays with the red handkerchief to ruin and sometimes determine love for people.   Ã‚  Ã‚  Ã‚  Ã‚  Othello loves his red handkerchief and gives it to Desdemona to have as a symbolism of love for them. Desdemona takes the handkerchief and puts it in her blouse. Othello has a headache when he gets home so Desdemona puts the red handkerchief to his head to make him feel better. Othello pushes away her hand and she drops the handkerchief. Later Emily sees the handkerchief and picks it up knowing it is Desdemona’s. When Emily goes home Iago sees she has the handkerchief and asks her for it and tell her he will give it to Othello. Iago being the villain that he is takes the handkerchief and puts it next to Michael Casio’s head. When he wakes he notices the handkerchief and wonders how it got there but he just puts it in his pocket. Michael is waiting in the garden for Desdemona but Instead of Desdemona showing up Belinda shows up. She goes to hug him and she sees the handkerchief, she takes the handkerchief from him and asks him where he got the handkerchief. Michael swears he has no idea how he got it. Belinda takes the handkerchief and puts it next to her bosom. Othello thinks Desdemona is cheating on him so he goes to look for some proof of it. Othello is walking through the courtyard when he sees Belinda with the handkerchief hanging out her shirt. He goes up to her puts his hands around his neck and asks her where she got the handkerchief that belong to his beloved Desdemona. Belinda thinks it was Desdemona’s then Michael Casio deserves to get in trouble for it, since he lied to me. Othello thinks to himself that if she got it from Michael Casio then Desdemona must have given it to Michael. He now thinks Desdemona has bean cheating in him. Othello feels that he is weak and he needs the rest of his soul back from Desdemona. He goes back to the house with intention to kill Desdemona. He feels he is doing it for honor. He goes to Desdemona and he tells her to free her self of any sins she might have and then strangles her to death while she is pleading to whom she loves the most not to kill her.

Print Media vs Electronic Media

The ancient cave paintings, hieroglyphs, symbols, maps, and drawings are all the examples of how human being communicated from time to time. The major forms of media used all around the world today are print media, electronic media. In this article an attempt has been made to compare print media and electronic media. Print media contain materials that are available to us in printed form and which we can carry with ourselves or we can simply say they are portable. The major types of print media are books, magazines, newspapers, newsletters, posters, brochures, press releases etc.Books are the oldest medium among all the print media and they re still one of the most widely used among all. These were the books that contributed to the development of libraries in medieval times across Asia and Europe. Magazines and newspapers are relatively new form of print media which gained popularity and became common in the 20th century all over the world, thus becoming leading medium of mass communi cation. The advent of newspapers and magazines greatly helped in the communication at the local, national as well as global levels during the last two centuries.It can also be said that these acted as agents of globalization to a large extent. They also helped in anti-colonial movements across the world. Electronic media imply to that form of media which can only be accessed by an electronic device. The largely used electronic media are radio, television and internet. Radio is no doubt the oldest of electronic media. It came to the public in late 19th and early 20th century and within few years it became one of the daily items of use for millions of people worldwide.It became one of prime sources of entertainment, knowledge as well as information. Radio was also used as an effective medium to transmit messages during the world wars. The mid-20th century saw the rise of television as an electronic media and it very quickly became the most fascinating all over the world. The reason fo r the success of television is very simple. It appeals to our visual as well as hearing senses. The visual appeal of television is perhaps unparalleled to any mass media. Till now it remains the most popular mass media.With the introduction of World Wide Web (www) the internet Stats there were more than 2. 4 billion internet users on June 30, 2012. The internet's popularity as mass media is because of the fact that it enables one to access any and any information by Just click of a button. It is also a two way communication medium as it helps interacting face to face by the use of appropriate instruments and internet connection. Thus we can say that both print and electronic media have contributed greatly in the process of mass communication. Both have their respective advantages as well as disadvantages.But to neglect or ignore one for another would not be the ideal way because each form has its own significance. The books, for example, cannot be replaced by television, while the a ttraction of internet and web cannot fully overtake the charm of newspapers and magazines. Moreover people working in different media fields and their livelihoods would be affected if any media suffer a setback. But at the same time one must also be ready to accept the reality that with time it would become difficult for old media to survive in the new â€Å"digital† age.So, for its survival the old media must make use of new techniques and technologies to upgrade itself and also try to keep intact its genuineness which by no way is an easy task. But still we can try. The production of the e-books, e-newspaper and internet radio are some of the successful efforts to assimilate the old with the ew. The Future of Newspapers Newspapers have been concerned about their future for some time now. While the number of adults reading newspapers and the number of papers sold each week are higher than ever before, the growth of newspaper readership has not kept up with the growth of popu lation in this country.Young people, especially, are not turning to newspapers. Young people who seek news for years have turned to television, which has done a superficial Job, for the most part. And now comes along the Internet. The Internet gives us up-to-the minute news the way radio has been ble to do, but the Internet lets you filter out the news you dont care about and only receive the news you do care about. This certainly begs the question: Are the print media dying? University professors and professionals ask the question at their conventions and conferences.But by some definitions, the newspaper is one of the most interactive media around. That paper product Just isn't electronic. You can start reading them at the beginning, middle or end. You can stop anytime you want, and start again when you want. There are indexes to help you Jump around to the spots you want. You can take it almost anywhere. You don't need batteries. Thirty years ago the experts were predicting that newspapers as we knew them would be dead â€Å"in 10 years. † We'd all be receiving news from videotext machines (a primitive form of computer).Well, today, the experts are not predicting that newspapers are going to go away, but they will change. Readers will look to both the Internet and print editions of the paper for news. Newspapers have strong brand recognition when it comes to news and readers who want reliable news will go to the media they trust. But print media that go online will not succeed simply by shoveling their old content onto the World Wide Web. To make money they will have to provide value added ads, and original Web content.In actuality, there is a greater demand today for news and information. Those who are trained to reliably gather information from a variety of sources, synthesize or make sense of it, and repackage it for dissemination in a variety of formats will be in great demand. New media, which includes the World Wide Web, is one of the fastest g rowing and highest paying career fields for the news media. The vast majority of newspapers in the country now have web sites, though most of them are stuck in the paradigm of creating content for their

My Future Job as a Nurse Practitioner - Free Essay Example

Sample details Pages: 3 Words: 768 Downloads: 2 Date added: 2019/02/06 Category Nursing Essay Level High school Tags: Nurse Practitioner Essay Did you like this example? My future job is a nurse practitioner. This occupation means that licensed nurses are clinicians who focus on the management of human health and disease prevention. I learned and known that my work will mainly focus on the health of children and adults. The nurse can study in one area. My dream is to be a nurse specializing in ultrasound in the hospital. In my opinion, the kind of responsibilities I need to have as a nurse is to love my job, to work in a team, to be agile in every situation. Since childhood, I was interested in caring for the patient. When I was in high school, I was confused when I did not know what industry to do. Maybe, I used to be a good salesman or an engineer, but my family explained and told me to learn to be nurse. A nurse is a worthwhile job and is loved by everyone because it is a job that involves the lives of people. But, my family works as a doctor, pharmacist, or drug seller. That is also why I chose the nurse as my future job. Don’t waste time! Our writers will create an original "My Future Job as a Nurse Practitioner" essay for you Create order I think to be a good nurse I need to have special skills. They need to be confident, relaxed, calm under all pressure. In my opinion, having started work related to human life, we need to seriously and focus on patient health or time-sensitive health issues. In particular, be sure to think with confidence and speed under the pressure of patient family or our leaders. I feel that I am great at this job because I am a very disciplined person who always works in the right way and is good at scheduling. I am confident with all the skills I have learned at school as well as in training to become nurse. In education requirements, graduated high school and continue to study a Bachelor of Science about 4 years. Then continue to learn about the nursing program and practice in the hospital in 1.5 years to 4 years. Conditional able to study on a master’s degree to upgrade positions. I think the geographic area that has the greatest need for a career Ive chosen is the famous clinic or maj or hospital in the city. I think the big hospital will be more trusted and will help the higher income. It may depend on your level of education. I feel my highest possible mobility is a visa issue. Because I am an international student, I cannot live in America without having to apply for a visa. I must return to my home country and renew every year to be able to revisit and continue my work. But I will probably finish my studies and return to my country and work in the hospital. I think nurses are a growing profession all over the world. This job is advantage to find because there are many nursing ailments, but the medical examination is rated as high level. They consider the entry high score and there are many high requirements for the trainees. I think this is a long-term employment because we can learn more to upgrade our qualifications and help increase the salary and level of work. Yes, I can find a job if I have a good transcript. I think it would not be impossible for me to be in my field because at the beginning I had to decide and learn a lot so that I could continue with my career. The clinic could hire me because I was nurse. My annual salary is $108,000. I think there will be geographic areas that will be considered for the needs of the people of that country who will pay the hospital fees and then adjust the salary for the nurse. I can live in Houston with the above salary, or I can go home and work but surely the salary will be much lower than in the US. The salary can be calculated on the level as well as the performance of yourself at work. Of course, because I am a saving person, so I can use my savings amount to buy a house or do other things. I think if Im not a nurse I will study accounting. I enjoyed math and computed very interesting numbers. If I could, I would also like to be able to do both jobs, so I can make more money. My wish is to save some money to send to my family as well as to help poor children. Currently, I am studying nursing, I will try to continue this path and help the future better.

Hawthornes Scarlet Letter, Hemingways A Farewell to Arms...

Many people face many conflicts in their everyday life against society, their peers, and even themselves. Despite this common similarity among all, every person handles the same situation differently. While most individuals would make their choices based on society’s expectation, others would take unconventional actions in order to solve their problems. This idea is seen in Nathaniel Hawthorne’s The Scarlet Letter, Ernest Hemingway’s A Farewell to Arms, and Mark Twain’s The Adventures of Huckleberry Finn. Through their rebellious nature to deviate from their roles forced upon them by society, Hester Prynne, Lieutenant Henry, and Huckleberry Finn all use unorthodox measures in order to solve their conflicts. In Nathaniel Hawthorne’s novel, The Scarlet Letter, Hester defies the status society has given to her by embracing her sin and digressing from a typical Puritan woman. Hester was ridiculed on the stand in front of her peers for having an affair w hile her husband was away, resulting in a child. Located in 16th Century Puritan colony, Hester’s punishment for adultery would have been immediate execution. Instead, after being humiliated and casted aside as an adulteress, Hester was branded with an A on her chest and forced to live on the outskirts of the colony in exile. Despite the pessimistic future that Hester beholds, Hester attempts to cope with the isolation, even though â€Å"lonely as was Hester’s situation, and without a friend on earth who dared to show himself, she,

The Philosophy Of Education And Virtue - 2566 Words

When we look at our society today we see that there seems to be something missing. The politics, how we view politics and its role seems to have gone astray. We can no longer blame the Government for the problems entirely anymore; we must also blame our society and culture. This is because in order to have a good, just, and moral Government, especially in a republic, we must also have a good, just, and moral society. If we look at how many different philosophers viewed education and virtue and how that relates to government we can see that today we have not only gotten rid of virtue but we have also stripped society of an education that encourages virtue. Without an education that emphasizes virtue, we cannot and will not have a good and†¦show more content†¦Consequently the common good of the state cannot flourish, unless the citizens be virtuous†-Aquinas. We need our education to be one of teaching virtue and encouraging it. We need our education to be that of not ju st free thinkers, but moral and just free thinkers. We need the education of our society to be from the virtuous family unit but also encouraged by the public education system. In Plato’s Republic we see that education is at the core of the city. This is because Socrates believes that it is education that ultimately sets up a society and the government of that society to be just and moral. â€Å"The object of education is to turn the eye which the soul already possesses to the light. The whole function of education is not to put knowledge into the soul, but to bring out the best things that are latent in the soul, and to do so by directing it to the right objects. The problem of education, then, is to give it the right surrounding.† -(Plato’s Republic, Book vii, 518). He also believes that a virtuous education must be started at a young age in order to mold the city from the very beginning. The education of a child is to be tailored to that specific child. If th e child is to be of the bronze class than his education will be more a trade school type. However, if the child excels in his or hers education and shows an aptitude for higher learning

Computers and computer networks Free Essays

Introduction OSI layers 1. Physical – Data unit: bit The Physical Layer defines electrical and physical specifications for devices. It defines the relationship between a device and net, example cable (copper or optical ), pins, hubs, repeaters, network adapters and more. We will write a custom essay sample on Computers and computer networks or any similar topic only for you Order Now 2. Data Link – Data unit: frame The Data Link Layer provides the means to transfer data between network device and to detect and possibly correct errors that may occur in the Physical Layer. 3. Network – Data unit: packet The Network Layer provides the means of transferring data sequences from a host on one network to a destination on a different network, while maintaining the quality of service. 4. Transport – Data unit: segments The Transport Layer provides transfer of data between end users, providing reliable data transfer services to the upper layers. 5. Session – Data unit: data The Session Layer controls the connections between computers. It provides for full-duplex, half-duplex, or simplex operation. 6. Presentation – Data unit: data The Presentation Layer establishes context between Application Layer entities, in which the higher-layer entities may use different syntax and semantics if the presentation service provides a mapping between them. 7. Application – Data unit: data Network process to application The Application Layer is the OSI layer closest to the end user, which means that both the OSI application layer and the user interact directly with the software application. Regenerative repeater Regenerative repeater is a device which regenerates incoming digital signals and then retransmits these signals on an outgoing circuit. This device is useful because signals in twisted pair cable is degrading then moving long distances. If I am correct than after 100 meters signal is degraded beyond repair, so it is necessary to put router, switch or regenerating repeater. Switches and routers are more important than to give a boost to the signal. Their also are more expensive. Repeater uses transport layer. It is different from other components because it is not doing anything difficult. It receives signal, boost it and send it forward. It is used then there is long cable and signal can seriously degrade. Bridge Computer has two different memory types, slow and fast. Fast is managed in upper part of motherboard, and slower – lower part. Both memory managers have special chip where their memory is configured/used accordingly. Between them is bridge. It is very important part which is to ensure computers work. Bridge connects processing memory with storage memory what computer processes could be done. It uses physical layer. It differs from other components because it is just connection between two memory „managersâ€Å". Situation with this component is impossible. It is necessary to computer work. Hub Hub is a device for connecting multiple devices together and making them act as a LAN. It is just like network switch, but this is the older version. The device is a form of multiport repeater. Hubs was before the switches and there are not good enough anymore. Then hub receives a data packet it isn’t send to computer for witch it belongs, but it is send to all computers, whose are connected to computer. The right one takes it, the others ignores it. If two computers send data at the same time, then collision occur. In other words better use switches, hubs are old and not reliable. It is using physical layer. It different from other components because it is used to connect computers and other devices together into network. The availability of low-priced network switches has largely rendered hubs obsolete but they are still seen in older installations and more specialized applications. To pass data through the repeater in a usable fashion from one segment to the next, the packe ts and the Logical Link Control (LLC) protocols must be the same on the each segment. Router A router is a device that chooses path for data packets across computer networks. Network between end-users is a giant net, where all joint spots are routers. ISP routers usually exchange routing information using the Border Gateway Protocol (BGP). Also called a Provider Edge router, is placed at the edge of an ISP network. The router uses External BGP to EBGP protocol routers in other ISPs. This device is different from other because it is created to ensure data packet travel across network. It is considered a network layer device. Charlie and Lola a) Files must be kept in order at all times. Keeping them spread is not good idea because then needed, they can be hard to find around other files there. And desktop is not a place for â€Å"secret† files. C:/Documents and Settings/Charlie/MySecretFiles/TopSecret.odt When he press â€Å"Save As†, it depends where was his last save. When he has to navigate to his â€Å"special† file he have several options. There suppose to be quick buttons which will move directly to My Documents or My Computer. If My Documents is used, then you need to open MySecretFiles folder and than save your file. If My Computer used, then you need to open Local Disk (C:), then Documents and Settings, after that folder Charlie, after that My Documents and finally MySecretFiles. Then you can save your file. I don’t fink what folder MySecretFiles and file TopSecret.odt is so secret after all. When you have something secret don’t call it secret. b) This question is tricky one. It depends where is Mary. Because if he would be on the same LAN than Mary can make his printer accessible through LAN and Charlie would be able to print his file from his home. Just he need to order printing through Mary’s printer. But then anyone could print through that printer. Well Charlie’s out of luck. Mary’s is on other LAN, but that is not a problem. To send file to someone else is not very hard. There is several ways to do it: Skype. This program can be used to talk to someone, to write messages and to send files. E-mail. Using your mail to create new message, you can attach a file and send it with a message. It is secure because email sites like Yahoo uses secure connection. Hypertext Transfer Protocol Secure (HTTPS) is a combination of the Hypertext Transfer Protocol with the SSL/TLS protocol to provide encrypted communication and secure identification of a network web server. c) Well the message start from Charlie’s PC to his wireless device, which forwards it to router. Then it will move across network to Mary’s PC. It will use lots of different network protocols: ARP – Address Resolution Protocol RARP – Reverse Address Resolution Protocol L2F – Layer 2 Forwarding Protocol L2TP – Layer 2 Tunneling Protocol LLDP – Link Layer Discovery Protocol MTP – Message Transfer Part IPv6 – Internet Protocol version 6 RIP – Routing Information Protocol NFS – Network File System DNS – Domain Name System FTP – File Transfer Protocol HTTP – Hypertext Transfer Protocol There is a lot more protocols which will be used at some times but there is no way to name them all. Now I explain the main of these. Internet Protocol version 6 (IPv6) is a version of the Internet Protocol (IP) which was designed to succeed his predecessor Internet Protocol version 4 (IPv4). The Internet operates by transferring data packets that are guided across networks as specified by the Internet Protocol. The Domain Name System (DNS) is a naming system built on a database, or any resource connected to the Internet or a private network. Most importantly, it translates domain names known to users into the IP addresses for the purpose of locating and addressing these devices worldwide. File Transfer Protocol (FTP) is a standard network protocol used to copy a file from one host to another over a Transmission Control Protocol based network, such as the Internet. The Hypertext Transfer Protocol (HTTP) is a networking protocol for using information systems. HTTP is the foundation of data communication for the World Wide Web. These four protocols is the main ones to let Charlie’s message to reach Mary. The Hypertext Transfer Protocol will enable Charlie to use internet. Domain Name System protocol will found email site Charlie’s using. File Transfer Protocol will ensure files movement from host to host. That can be Charlie to Mary, or Charlie to email site and email site to Mary. Internet Protocol version 6 guides data packets across network. Charlie’s file will newer be send like it is. It will be divine in several (or thousands) data packets and send to destination. d) Lora and Lotta are not hackers. Then it comes to intercept data transfer there three levels of security. Highest level is fiber wire. Light comes through it so to hack it you have to cut it and it will be detected. The middle level of security is twisted pair cable. The little device can be attached to cable and it will read all data coming through. The lowest security is wireless LAN or WLAN, or wireless local area network. When transmission is send through air anyone can access it (with high hacking skills and extremely expensive equipment). Lotta is very good with computers, what about hacking and network. Neither of girls don’t have skills. And normally messages are encrypted due to use of HTTPS. He can also put a password on a file (if possible). Or he can compress file to archive with password (rar, zip, 7z). e) Well first of all Soren Lorensen is IMAGINARY. He can’t do anything. He knows what Lora knows. If he will try to help Lora just keep pressing random buttons he shows and she definitely end up formatting her hard drive. She better have imaginary friend Smarty Hacker. REFERENCES JAVVIN network management security (no date) OSI 7 layers Model of Network Communication [Online]. Available from: http://www.javvin.com/osimodel.html [Accessed 06th April 2011] Internet Society (no date) IPv6 [Online]. Available from: http://www.isoc.org/internet/issues/ipv6.shtml [Accessed 06th April 2011] Webopedia (no date) What is DNS[Online]. Available from: http://www.webopedia.com/TERM/D/DNS.html [Accessed 06th April 2011] Webopedia (no date) What is HTTP[Online]. Available from: http://www.webopedia.com/TERM/H/HTTP.html [Accessed 06th April 2011] About.com Personal Web Pages (no date) FTP – What Is It and How Do I Use It [Online]. Available from: http://personalweb.about.com/od/ftpfileuploadprograms/a/01ftp.htm [Accessed 06th April 2011] How to cite Computers and computer networks, Essay examples

Patient Retuning from Post Anaesthetic Care Unit

Question: Write an essay onPatient retuning from Post Anaesthetic Care Unit with a PCA and an abdominal wound. Answer: Introduction: The company Kraft Foods International of Australia is trying to target the market of Thailand for the export of their commodity Vegemite that is a food paste with a rich dark brown texture, which is made from the yeast extracts of the leftover breweries. Along with that, there are other spices and vegetables added. Cyril P Callister in Victoria of Melbourne city developed this product in the year 1922. This is a spread used on the toast, sandwiches, cracker biscuits, crumpets and for the filling in the pastries. Vegemite of Australia is similar to that of the Marmite of Britain, South Africa and New Zealand. The company Mondelez International now owns this brand, an US based company. The company wants to extend its products to Thailand so the marketing team of Kraft wants to focus their strategy for reconnecting of the brand Vegemite with the customers. The objective of the company is to renew the brand so that it helps in increasing the number of household consumption and reconnecti ng with the consumers. In this paper, political, economic and socio-cultural aspect is framed for the country Thailand; the competitors the company is going to face in the Thailand market and marketing strategies are discussed in detail. Strategic Analysis of Thailand: Political: The country Thailand is called the Kingdom of Thailand. There is constitutional monarchy in Thailand. However, the King is the head of the state but there is very little direct power but this also involves the symbol of identity and unity. The Promotion and Enhancement of the Environmental Quality Act of 1975 has led to many programs related to the environmental protection. The programs of the protection were made as per the issues that were faced by the nation. The main issues that are faced are the water pollution due to the wastes from the factories, air pollution from the vehicles, erosion, deforestation, national wildlife that is threatened due to illegal hunting. The corporate tax in the country is maximum 30% and the Value added Tax is 7%. When looking into the exports of the product by Thailand the exports mainly ranges from textile, food products, fisheries, computer, rubber, jewellery and many more. Economic: The overall economy of Thailand is seen to be increasing since the year 1997-1998 i.e. after the Asian Financial Crisis. The economy has witnessed growth of 6.9% in the year 2003 while it dropped to 0.8% in the year 2004 but still there was improvement. The country to boost its exports and the growth has established many trade agreements. The apparel and the textile industry of Thailand are doing very well. The most import commodities that are exported and imported are the textiles. When there are more products from the United States, being imported where there is more power in dollars (Blythe, 2012). There are all forms of transportation available in Thailand. Metro high ways, ports, harbours, airports, waterways and the three-wheeled taxis called the tuk tuks are available in all parts of the country. The geographical location of the place helps in making it accessible through the sea. The majority of the exports in the country is made from the United States through it is time consuming and costly (Sheehan, 2011). Social and Cultural: The income distribution of the country in Thailand is near to equal as per the Gini Index Rank, which is 42. The population of the country Thailand is 65068149 where the age group of 0-14 is 21.6%, 70% of the population is between the age group of 15 to 64 years and the age group of 84 and above is 8.2% of the total population. When considering the population , the sex ratio in the total population is 0.98 males per females. The average schooling of the adults is 6.5 years with the life expectancy of the school years is 10.8 years.92.6% of the population has the ability to read. Thai fashion mainly focuses on detail even when there is mix of the traditional with the modern trends (Winer Dhar, 2011). Work is treated as necessary for keeping the economy growing while leisure is not that popular among the population of Thailand. Competition Analysis: When the company Kraft enters into the market of Thailand then there are many other competitors who are present who are local groups selling similar type of spreads to the people of Thailand. The major competitors of the company are as follows: Pure Foods: The Company Pure Foods offers products for healthy salad dressing, sandwich spread, sauces and different types of fillings. Pure Foods Co Ltd and the Win Win Foods Ltd is located in the Sam Chuk District in Suphanburi Province. The area covered by the company is 12300 square metres and the capacity of production of 600 tons in each month with some modern manufacturing machines. The products are made by taking into consideration the well-being and the health of the consumers so that the products are made meticulously in each step so that there is both taste and quality. There are different types of products made by the company for the local consumers and abroad. The focus of the company is to grow the food industry business through the service, quality, management and environment. The company would also implement international standards. Kewpie: In the year 1981 , The Kewpie Corporation and the Saha Pathana Interholding Company Limited after and agreement to manufacture mayonnaise in Thailand under the brand name Kewpies that was established in the year 1987. The operations were relocated to the area of Bangpong District by leasing out of the Preserved Food Organization Factory from the government of Thailand. The main motto of the company is to enjoy, working and share happiness. The company always strive for originality and ingenuity. The company Kewpie is committed to provide healthy spreads and dressings for adding kindness, uniqueness and good taste for able to reach the table of each country. The company wants to become the most sorted and the trusted company among the customers (Kotler Keller, 2012). There are three types of sandwich spreads that are available they are the sandwich spread, corn spread and the chicken flavoured spreads and many more.) Heinz Thailand: Heinz creative foods have its presence all around the world. Heinz is used synonymously with Ketchup in the United States The Company Heinz is a leader in the production of infant products, frozen potatoes and sauces and much more. The products of Heinz is available in 200 countries in the Asia pacific region , Europe and North America. The company has its head quarter in Pittsburgh, United States. This is a US based food products company. The reputation and brand has spread it across more than 200 countries. The food products of Heinz are delicious, convenient and nutritious and are among the top brands in the market (Kotabe Helsen, 2011). Apart from being renowned for the ketchup, there are wide variety of spreads also available in the market of Thailand. Recommendation: Pricing Strategy: The people of Thailand will price the price of the vegemite reasonably as per the affordable capacity (Dahlstrom, 2011). The price of the 400 grams of the container will be quoted as 4.98 dollars while the 125g container will be priced at 2.98 dollars The price range of vegemite is same as the price range of peanut butter, mayonnaise and the variety of spreads by the other competitors. Distribution Strategy: The product Vegemite will be distributed across the three segments of the people in Thailand they are Moms, families and the young group of children between 5 years to 12 years. The families are seen to buy more of healthy breakfast spreads .The mothers are targeted as they are the ones buying the weekly grocery and they care about what the children they put in their mouth. Children they love having it by spreading them across the bread (Clow Baack, 2012). Promotion: The product Vegemite can be sold in Thailand through different type of promotional techniques. The sales promotion will help in increasing the sales by providing off on the products. The shelf displays through keeping the products side by side and forming a tall yellow vegemite wall, which makes the customers to easily notice. In order to promote the product, celebrities like Justin Bieber can be chosen for promoting the product among the young age group. Personal selling will be done when a sales person handles the customers and provides them with the description of the products (Chernev, 2012). The commercials on the television will help in appealing the target market. Conclusion: The Company Kraft when it introduces the product Vegemite in Thailand then it would be facing a tough competition, as there are more competitors who are seen to sell the similar type of the products in the market. This is the reason there is a need of some marketing strategies so that they are able to gather a large market share. The product will be targeted for the families, moms and the children who prefer them in their breakfast, as it is a healthy choice. There are different marketing techniques like individual selling, commercials, shelf displays are some marketing tools used by Kraft to promote Vegemite in Thailand. References About Heinz - Heinz - . (2016).Wcf.co.th. Retrieved 24 May 2016, from https://www.wcf.co.th/heinzthailand/about/ Blythe, J. (2012).Marketing. London: SAGE Publications. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. Baack, D. (2012).Cases in marketing management. Thousand Oaks, Calif.: SAGE. Dahlstrom, R. (2011).Green marketing management. Mason, Ohio: South-Western / Cengage Learning. KEWPIE. (2016).Kpthai.com. Retrieved 24 May 2016, from https://www.kpthai.com/kewpie/index.php/page/about/history Kotabe, M. Helsen, K. (2011).Global marketing management. Hoboken, N.J.: Wiley. Kotler, P. Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Mondelez ANZ. (2016).en. Retrieved 24 May 2016, from https://www.mondelezinternational.com.au/ Purefoods . (2016).Purefoodsthailand.com. Retrieved 24 May 2016, from https://www.purefoodsthailand.com/sandwich_spread.php Sheehan, B. (2011).Marketing management. Lausanne, Switzerland: AVA Pub. Winer, R. Dhar, R. (2011).Marketing management. Boston: Prentice Hall.